Monday 17 June 2013

RITU KUMAR

Ritu Kumar:
Label Name: Ritu Kumar
Collection Brief: Split into two parts, the show will begin with the Label Ritu Kumar, young trendy and state of the
art collection. The opening sequence by Label Ritu Kumar presents Art Deco in a contemporary design language
and context. This is followed by the classical whites, a special collection inspired from India’s
most perennial aesthetic of gossamer jaalis and layered lights patterns-- The collection is delicate and feminine
with a vibrant color palette. This is followed by a collection of baroque and vintage lines, using the traditional RITU
KUMAR prints with paisleys and chintz flowers embellishing, baroque lace looks. The finale is a culmination of a
cocktail line in ethnic embroideries of indigo and gold, with the bridal line taking the finale to its finish with
the best of exotic fabrics and embroideries special to the house of RITU KUMAR couture. Using the moods and
motifs of the era, the pieces are crafted to offer a modern representation.













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